There’s a lot of truth in what you see on the bottom of shoes Seated in a back corner on the 5th floor of the New Balance Design Center in Lawrence, Massachusetts, Chris Wawrousek, Senior Designer, is literally surrounded by this truth in the form of the hundreds of prototyped, well-worn and yet-to-be-tried shoes that…
Category: New Balance
Top 10 Things You Need To Know About New Balance Minimus Zero Collection
There’s more to zero drop than meets the eye. New Balance will be releasing more information about the Minimus Zero collection at the Summer Outdoor Retailer show this week. Here’s a sneak peek at what you need to know. New Balance Minimus Zero will arrive in running stores across the country in March 2012. This…
New Balance Minimus ‘Like barefoot only better’ Ads
A couple of new ads from New Balance promoting the updated Minimus collection – airing on ESPN, Comedy Central and the Discovery Channel.
New Balance Minimus Cross Trainer
The Minimus Cross Trainer is the latest addition to the New Balance Minimus line of shoes. The Minimus collection is not just about running but shoes for the complete minimalist lifestyle – lightweight, versatile, minimalist footwear, is designed to provide a “better than barefoot” experience. The New Balance Minimus Cross Trainer is designed for serious…
New Balance RC 1400
From New Balance comes the FAST and FIERCE neutral racing flat, the RC 1400. Inspired by the 890, the RC 1400 is a lightweight and minimal racing flat that is perfect for running on slick and smooth pavement and track surfaces. When I first heard about this shoe, I wasn’t sure what the differential is…
New Balance Minimus Training
Coming soon in July from New Balance, Minimus Training, designed for serious athletes looking to maximize performance and efficiency in the gym. With a low stack height of 13.5mm and no insert, this 4mm drop shoes also have an anatomically correct natural last. The shoe conforms to the foot and flexes in every direction, allowing…
Now Shipping: New Balance Minimus Trail, Road, Wellness
The complete New Balance Minimus line (Trail, Road, Wellness/Lite) is now available from the New Balance web site. Free shipping ends March 7, 2011 11:59 PM ET. New Balance 10 Men’s Minimus Trail An entirely different approach to trail running, the MT10 Minimus Trail takes the proven versatile durability of a Vibram® outsole and combines it…
New Balance Minimus Wellness Review
The Minimus Wellness model from the New Balance Minimus line completes the offering for Spring/Summer ’11. This recovery shoe is lightweight and lace less – an interesting slip-on for casual wear as well as recovery. Read full review here.
New Balance Minimus Road & Minimus Trail Review
I decided to take a different approach here by providing information that other reviewers may not have covered. And find out how they rated. Read the complete review of the first two shoes in the New Balance Minimus collection.
The Year Of The Minimalist Shoes – 2011
2011 will be the year of living minimalistic. Do you know what companies have the most innovative technologies? And who are the most influential players? Read more here…
Waiting For New Balance Minimus
New Balance’s youngest addition to the family (appropriately named Minimus) is a barefoot-inspired line of shoes for road running, trail running, and wellness. More information in an interview with Katherine Petrecca who is managing the NB Minimus collection. And I am anxiously awaiting a prototype or advance version in the mail. Maybe I’ll get to…